Friday, April 1, 2011
Wolff's Sample Primary Sources
The first primary source I found is: http://www.youtube.com/user/OldSpice?v=3R2cnxz27LI&feature=pyv&ad=5967293057&kw=old%20spice%20commercials&gclid=CNKIyZLt-6cCFU9pKgodaS-2rw. This particular Old Spice commercial targets women specifically. A lot of the dialogue in the video specifically hints on women stereotypes in pop culture. An example is when he says, "diving into the watery friendship of love and true feelings." Other Old Spice commercials have the same intentions, which leads me to believe that the advertisement department at Old Spice is trying to make women talk their men into buying Old Spice. Another similar primary source would be the Ax commercials: http://www.youtube.com/watch?v=e04SjNGlfUo. This specific commericial targets men in pop culture. The makers of this commercial are trying to imply that if you get some "hair action," than good looking women like the one in this commercial will be all over you.
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Haha totally did not even see you posted this when I wrote my primary sources. Sorry! Great minds think alike I guess. But I agree with everything you said about it on how it hints on women stereotypes in pop culture. Its funny because I looked down the site to see if anyone had used this idea and at a quick glance I did not notice that it had already been used. Good choice though.
ReplyDeleteThe effects in that Old Spice commercial are amazing. That had to cost some money.
ReplyDeleteI disagree on the target audience. The men that most want girlfriends and to smell "fresh" for them probably don't have a girl that's going to recommend soap to them. I think that the commercial acts like a message to women, but actually targets men who want to be like this superhuman.
I really enjoy your first commercials! I think this commercial reflect the present standard of judging successful men in women’s point of view. It is a kind of twisted love,because what attractive women is becoming more and more materialized, like money, luxury cars, expensive presents.
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