http://www.oncoffeemakers.com/lavazza-ad.html
This coffee advertisement shows how sex can be used in advertisements for just about any product. I thought it was interesting they would make an ad like this for coffee. But, it probably works if the company used it.
http://www.uncommon-knowledge.co.uk/psychology_articles/men-women-emotions.html
Men, women and emotions - or why he never tells you how he’s feeling!
Men and women react differently to high levels of emotional arousal. The article argues that high emotional arousal in men is a cue for action, whereas women want to talk things out when emotional. This is why men may tend to leave and calm down in a stressful situation. The articles states that men are more sensitive to emotion than women and consequently avoid it.
On the topic of the coffee, I also found it interesting that companies are using obsqure ways of advertising their products that do not really fit its products purpose. Its cool to see that companies are trying new things though because its not just this coffee commercial that is "out-of-place". Interesting choice. I will now look at commercials in general differently because of this class. lol
ReplyDeleteThis coffee ad is really brilliant and full of creativity.Looking at the picture, I can smell the air mixed with the love and cocoa flavor.Not only can People be immersed in love, but also they can get lost in the ocean of coffee. I think that's what the poster is trying to express.
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